Big Changes at Defy All Odds - Corey Alexander takes over
Big Changes at Defy All Odds Apparel
Willow Street, PA (1/24/2014) – Defy All Odds Apparel, the growing action sports lifestyle apparel brand founded by AMA Pro Flat Track Racer and Next Moto Champion Associate Editor/Radio Host Cory Texter is moving to New York in the form of new owner; Corey Alexander.
Defy All Odds Apparel was started in August 2012. It was established in memory of Texter’s father Randy Texter who passed away from a long battle with heart failure in August of 2010. Since it’s inception, Defy All Odds Apparel has sold apparel to 48 states and 22 countries across the globe, truly defying all odds.
“The stuff I have been able to accomplish with the company has been unreal,” stated Cory Texter. “When I started this, I never pictured it growing as fast as it has. It just goes to show that anything can happen if you put your mind to it and work hard at it. Racing is where I am at right now and I want to focus most of my time this season on getting to the front and winning races. It has been my dream since I was a little kid and I want to put forth my best effort in achieving it. The company is growing fast and with the enthusiasm and background Corey (Alexander) already has with DAO, I know he will continue to push the brand to the front and reach new heights. I couldn’t be happier with my choice for a successor.”
19 year old Corey Alexander has worked with Texter on growing the company since late 2012 through his graphic design and marketing background. He has designed many of the items available at Defy All Odds today and is very familiar with business operations. The New Yorker is also no stranger to the action sports world as Corey is also the 2013 AMA SuperSport East Champion in AMA Pro Road Racing.
“After working alongside Cory (Texter) previously at DAO, I saw the tremendous potential the company holds,” stated Corey Alexander. “Having a strong interest and background in graphic design as well as a dream of starting a clothing company myself, Defy All Odds Apparel is a perfect fit what I’d like to do which is being an action sports based company with a strong message. I’d like to thank Cory for all of the help in making this possible. I look forward to what the future holds and making some positive changes to continue the successes that Cory has made, look out for new things to come!”
Defy All Odds Apparel
Defy All Odds Apparel is a new and upcoming action sports lifestyle apparel brand. We challenge you to push yourself to do the things you never thought to be possible. Join the movement; for the latest updates check out DAOapparel.com or connect with Defy All Odds on Twitter, Instagram, and Facebook via @DAOapparel & fb.me/daoapparel
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